SIRIUS SATELLITE RADIO TO BE OFFERED AS FACTORY-INSTALLED OPTION ON ALL BMW SEDANS BMW's All-New 2006 3 Series Sedan to Feature SIRIUS

WOODCLIFF LAKE, NJ & NEW YORK - October 26, 2004 - BMW of North America, LLC and SIRIUS (NASDAQ: SIRI), the premium satellite radio provider known for delivering the very best in commercial-free music and sports programming to cars and homes, announced today that SIRIUS will be available as a factory-installed option on the 2006 BMW 3 Series starting in the Summer of 2005.

The factory-installed option will be available for an MSRP of $595, which includes a one-year pre-paid subscription to the service. SIRIUS provides 65 channels of 100% commercial-free music and more than 55 channels of news, sports, weather, traffic, information and entertainment coast-to-coast. SIRIUS is currently available as a factory-installed option on the 2005 5 Series, 6 Series and 7 Series models. SIRIUS is also available as a dealer-installed accessory on current 3, 5, and 7 Series, X3, X5 and Z4 Roadster models.

"BMW 3 Series buyers can look forward to the exciting opportunity of outfitting their vehicles with premium satellite radio programming from SIRIUS," said Doug Wilsterman, Senior Vice President, Automotive OEM, for SIRIUS. "SIRIUS is proud to provide BMW drivers with the superior experience they expect from their vehicles."

"BMW's relationship with SIRIUS demonstrates our commitment to offering new technologies to our customers. BMW owners can now experience the quality and variety of satellite radio with an integrated satellite radio system from the factory on all our Sedan models, including the new 2006 3 Series," stated Rich Brekus, Manager, BMW Product Planning and Strategy.